City marketing De 7 Straatjes
A group of entrepreneurs in the '7 Straatjes' region in the centre of Arnhem was looking for a creative solution to support the branding of their cosy shopping area. They received a total of 42 pitches, with enormous variety. Bart van den Hoven, a Dutch designer who lives and works in Berlin, won with his idea and design of entry gates. Together with the councilor they threw a little party in the centre of Arnhem to reveal the gates.